It all started with a young man who had just graduated from business school and was looking for a job that merged his two loves of sport and business. He was called Philip Knight and though he was not an engineer he did have great business knowledge and this would be proved in the many years and decades to come.
It all started when Phillip was on one of his many trips to Japan. It was while sightseeing that he noticed the many innovations in the Japanese sports shoes compared to the brands he was used to seeing from Germany. He decided he could sell these shoes back in America and ordered a batch of 200, this was the companys first order.
He began by showing off the new sneakers at sports events to anyone who was interested. The shoes sold well at these events as it was the first time many of the competitors had seen Japanese shoes. However he wasnt rich yet and he still had to stash the shoes in the basement of a friends house as he had no room for stock.
It was William who came up with the name Nike for the company, saying that it had come to him in a dream late one night. It was also Bowerman who designed the companys first shoe. He did this with the slightly unusual method of pouring liquid rubber into the family waffle iron! He was proud of the way the sneakers had been developed, later deciding to call his first pair the Waffle sole.
William was delighted with his new shoes and decided to call them the waffle sole after how they were first made. Despite the unusual name they where a big hit at the 1972 Olympics with many of the top runners remarking how much more comfortable they were to wear than the older resin sneakers. From the 70s Nike became a dominate force at the Olympics sponsoring most of the top athletes.
The famous swoosh logo of Nike was actually developed by a part time design student on placement at the company. She was called Carolyn Davidson and only received around thirty dollars for her work at the time. The symbol has become one of the most recognisable brands in the world and is used on all Nike products.
One of the biggest leaps forward in the design of Sneakers was when Nike first introduced the Air sole. It was designed by a former NASA engineer and used pressurised gas to give the soles a never before seen spring. This air cushioning is still seen in the Nike Shox of today and is as popular as ever.
Nike have also proved adept at marketing in recruiting Michael Johnson in the late 80s to help promote the Sneakers. To further the marketing campaign they decided to make a pair of shoes just for him called the Air Jordans. They proved to be a real hit with kids and adults alike both on and off the court. They were also the number one Christmas present for kids in 1988.
Even though Michael was punished by the NBA every time the strategy actually worked in Nikes favour. Since it was a frequent topic of the many matches Jordan played with people counting how much Jordan was paying to wear the sneakers across the season. This led to the Air Jordan becoming the No1 Christmas present of 1988. Even though they were not cheap kids everywhere wanted to get their hands on them.
It wasnt until the 90s that Nike become really unstoppable and became the No1 sports shoe manufacturer in the world. To celebrate this they introduced the Just do it slogan. And ever since Nike has been doing just that, and hopefully will for a long time to come! - 16004
It all started when Phillip was on one of his many trips to Japan. It was while sightseeing that he noticed the many innovations in the Japanese sports shoes compared to the brands he was used to seeing from Germany. He decided he could sell these shoes back in America and ordered a batch of 200, this was the companys first order.
He began by showing off the new sneakers at sports events to anyone who was interested. The shoes sold well at these events as it was the first time many of the competitors had seen Japanese shoes. However he wasnt rich yet and he still had to stash the shoes in the basement of a friends house as he had no room for stock.
It was William who came up with the name Nike for the company, saying that it had come to him in a dream late one night. It was also Bowerman who designed the companys first shoe. He did this with the slightly unusual method of pouring liquid rubber into the family waffle iron! He was proud of the way the sneakers had been developed, later deciding to call his first pair the Waffle sole.
William was delighted with his new shoes and decided to call them the waffle sole after how they were first made. Despite the unusual name they where a big hit at the 1972 Olympics with many of the top runners remarking how much more comfortable they were to wear than the older resin sneakers. From the 70s Nike became a dominate force at the Olympics sponsoring most of the top athletes.
The famous swoosh logo of Nike was actually developed by a part time design student on placement at the company. She was called Carolyn Davidson and only received around thirty dollars for her work at the time. The symbol has become one of the most recognisable brands in the world and is used on all Nike products.
One of the biggest leaps forward in the design of Sneakers was when Nike first introduced the Air sole. It was designed by a former NASA engineer and used pressurised gas to give the soles a never before seen spring. This air cushioning is still seen in the Nike Shox of today and is as popular as ever.
Nike have also proved adept at marketing in recruiting Michael Johnson in the late 80s to help promote the Sneakers. To further the marketing campaign they decided to make a pair of shoes just for him called the Air Jordans. They proved to be a real hit with kids and adults alike both on and off the court. They were also the number one Christmas present for kids in 1988.
Even though Michael was punished by the NBA every time the strategy actually worked in Nikes favour. Since it was a frequent topic of the many matches Jordan played with people counting how much Jordan was paying to wear the sneakers across the season. This led to the Air Jordan becoming the No1 Christmas present of 1988. Even though they were not cheap kids everywhere wanted to get their hands on them.
It wasnt until the 90s that Nike become really unstoppable and became the No1 sports shoe manufacturer in the world. To celebrate this they introduced the Just do it slogan. And ever since Nike has been doing just that, and hopefully will for a long time to come! - 16004
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About me : Kicksgear is a great new blog providing information on Cheap nike shox and the latest bulletins on the Cheap Air Jordans which are also coming on to the market
