Tuesday, March 3, 2009

Five Tactics Diet Pills Use to Get Your Money

By Cal Stevens

There are certain tricks that the majority of diet pill companies use to convince you that their product is the best one on the market. To a regular consumer, they aren't so obvious. But to one who has reviewed hundreds of diet pills, these sketchy tactics stick out like a sore thumb. And I don't know about you, but I don't want to buy something that goes into my body from a company that engages is dishonest marketing. The following tactics are things that you should look out for when buying diet pills.

1. You'll often see a number of before and after photos on the diet pill's website to add credibility to their offering. The problem is, however, that you'll often see fabricated photos. Sometimes they are taken the same day with the person sucking up and pushing out their stomach. Other's don't even show the same people or use photos that don't really show the body very clearly. Also, sometimes you'll see the same photos used for a number of different of diet pills.

2. Even more prevalent than before and after photos are the testimonials that are usually plastered all over diet pill sites. The problem with testimonials is that you can never know for sure if they are real. So take them for what they are worth, which isn't much.

3. Hyped up sales pitches are a dime a dozen in the diet pill industry. If it seems like they are promising the world, chances are they are just blowing smoke. Don't let your emotions get sucked into their marketing copy. That's exactly what they are after. Look for straightforward talk with attainable promises.

4. The main thing that I base my diet pill reviews on is the ingredients of the pill. As such, I like to see research backing up the included ingredients. What you often see, however, is that diet pills cite these studies on the ingredients and try to convince you that those studies were on their actual diet pill.

5. I saved the best for last - autoship programs. We have seen a massive influx of diet pill companies that offer 'free trials.' Beware of these trials. They are anything but free. It usually goes something like this: You accept a 'free' trial by paying for shipping (they now have your credit card info). In the terms and conditions (that they hope you don't read) you've also agreed to be automatically enrolled in their autoship program in which they send you pills each month and automatically charge your credit upwards of $90 per month (that you are usually not expecting). They are often extremely hard to cancel because they give you the run around, trying to suck every dollar it can out of you. So if you come across such a deal, please run. Your wallet will thank you later!

So when shopping for diet pills, keep an eye out for these common tricks. Of course, not all diet pills are bad. You can certainly find quality diet pills made by good companies. - 16004

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