Tuesday, January 13, 2009

The Emergence of the Major Sporting Goods Stores

By Frank Cabella

The specialty sporting goods store dominated the market in their area for decades. But lately the major sporting goods stores have integrated the specialty sporting goods store into a more complete shopping experience.

Given the specialty sporting goods stores learned how to adapt their products to the consumer almost dynamically; the major sporting goods stores have been able to incorporate the same ideas. The major sporting goods stores are better now at competing with specialty stores.

Now you can find pretty much any product for your sport of interest. There is an extensive offering of paintball guns, extreme sports, not to mention the perennial team sport products.

Sporting goods stores are not all created equal so consider the following:

1. What types of specialty products does the store carry for your sport?

2. Can you find online coupons are any other special promotions?

3. Does the layout of the store make it easier to find what you are looking for?

Sporting goods stores are continuing to change given the consumer is becoming much more educated in the type, brand, and price of the sporting goods product they are looking for. The future success of any sporting goods store will be its ability to change and adapt with the consumer. - 16004

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